Present mainstream America has created many things that are hidden within our subconscious. For example, do we question our nation’s value on Eurocentrism? It’s perfectly fine to be a Francophile, but what about a Sinophile? Although, I would argue that adoration of Japanese culture by the west has been booming ever since Gwen Stefani (damn you Wapanese!). If you think this is my main point, you are wrong. I am hinting at something more pervasive, something more patent in Amerikan society: White supremacy.
White supremacy is not so simple to define. The definition is not confined to KKK or Neo-Nazism. And in many ways it is not constricted within the United States. I’m speaking about how, in many people’s mind, White’s are seen as better. This is a problem. Sure we can go through the history books and see what bias’ come up or how white supremacy but you need to educate yourself. I would like to make this more relatable. We can look at how we value celebrities.
American society has created a culture that values celebrities, almost as much as dietys, in ways that are definitely unhealthy. Instances involving celebrities like Justin Beiber (not American) or Miley Cyrus cover the pages of Newspapers and morning/afternoon News broadcastings. This is our culture, it is a pity but this is what we have as a priority. As much as I hate it and try to avoid it – it feeds my mind whether I want it to or not (as it does to most of America).
It is a method of distraction…. But I digress. We go on in our daily lives hearing updates about celebrity lives dispersed by TMZ, Perez Hilton, OMG!, etc. And this is a normal day. But every other week or so, Kanye West pops up in the media. I would like to think this happens because they see Mr. West as a fascinating person – his mother, Donda West, was a professor, himself having a diversified portfolio of accomplishments, and how happy he is with his new found family. But mainstream media, for the most part, blocks this and puts it into a negative light. They never mention his mother, the scholar, they speak and critique his work as failures, and they think it crazy he can find happiness with Kim Kardashian.
Recently, he was featured on an interview with Zane Lowe, and in the interview he mentions many serious topics within his life, the most pervasive being racism from White executives in the fashion industry. Then Jimmy Kimmel, someone who epitomizes racism and patriarchy in Amerika, goes an turns the interview into a comedy bit – not taking serious the theme of the interview, while having racist undertones in doing so. If Kimmel’s skit meant to make Kanye West, a Black creative genius, look silly it did it’s job. The skit infantilized Mr. West, and this is sad because this isn’t the first or last time someone is going to do it. His tweets are seen as rants, and his outbursts of true raw emotion are seen as hysterical. This marginalizes the fact that he is the most critically conscious mainstream emcee in society today.
In many ways, the way we depict Kanye West is not within our control. It is controlled by mainstream media in what we see/hear/read about Mr. West and how we contextualize all the information. We do not see Black creatives in the same light as White creatives. How do we feel when what we think we thought is unjustly manufactured by the uncommon peoples ruling America today? Conspiracy theory? No. Racism is in plain sight, but it’s color-blind.